Tuesday, 26 February 2013

Advert Analysis and Uses and Gratifications theory

Today we did some advert analysis and learnt about the 'Uses and Gratifications' theory.
We each analysed in depth an advert for a documentary considering what effect it has on the audience. This is key and something that we should always be thinking about in our work and when we come to advertise our own documentary.

I chose this 'Lost for Words' poster by channel 4 and did some analysis on it. 

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