EVALUATION QUESTION 3:

What have you learned from your audience feedback?

The YouTube link below explains what I've learned from my audience feedback. Have a listen! reference the pictures below to see them clearer :)

We also did 2 focus groups for our posters with 2 different groups of people to find out what they thought of what we had. By doing this we got different opinions from males and females. This makes our feedback more equal as we have the same amount of sexes in each group.

The first group gave us some great feedback telling us what we could possibly change and alter in one of our ads so that it appeals to the message better. We listened to what they had to say by changing the message and quote as we thought that it was better suited to our ad campaign.

In this focus group, we wanted some more feedback on what our audience thought of documentaries. By hearing their opinion and reaction, we were able to think about what impression we wanted to give to them for our own documentary. We took on board everything they said and were able to put this into work in our film.

We also used a variety of social networking sites to get feedback. Earlier on in our research, we took to Facebook to ask some of our target audience when they listened to the radio, what documentaries they like to watch etc. We also wanted their opinion on documentaries in general as well. From this we got a rough idea of when we would release our documentary and at what time as we knew our audience would be more likely to watch it. We implemented this on our ad's and our radio ad's in the voiceover.