Advert Ideas

One idea we liked the look of was: the 'end of the world concept, like the cover/poster of the 2012 film: 

Now obviously we can not live shoot this, but we were looking for a kind of dark and demeaning look. Where there isn't much to say about it, but you think a lot, the 4 digit number giving nothing away, just leaving the audience with questions. This reflects who we are trying to target, the Reformer and the Explorer. This type of advert intrigues these type of people making them want to know more, which is what we want our audience to feel like. We want they to ask questions and watch our documentary in order to get the answers.

OR we thought about spot lighting, highlighting the problem with lights to show its importance.

I think this really reflects our audience as it shows in photo form their enlightened nature to what they are reading/looking at which would probably make them more inclined to watch our documentary. Looking at the image below we question: who is the person? why are they in the dark? why are all these lights on them?

By possibly also adding the question "Are we addicted?" we symbolise the problem and challenge our audience's thoughts making them want to find out more and to know what the advert could be talking about.

OR we thought about taking away the innocence of a child.

These type of pictures distract us from the innocence of the child and make us more concerned as to what the pills the child is taking are. We thought about having different tv shows/games/music on the different pills to show the different things we are addicted to. As our main focus of our documentary is a child, it makes sense to incorporate this in the advert. This not only symbolizes the problem but we also again enlighten and challenge the audience making them question what they thought they knew.