Brief for our advertisement

We've moved onto the next stage of our documentary which is the advertising. We need to know and establish how we will present our document to our target audience as well as the public so we have to come up with a brief.

The brief is a list of things we must answer to in order to create a good and precise documentary advert.

Creative Brief

What are we promoting?

We are trying to promote a documentary about being addicted to technology. We follow a 5 year old named Kyreece who's family is concerned spends an enormous amount of time on different types of technology, which may be damaging his health. We follow Kyreece to discover that he has high levels of Dopamine. The documentary then shows us its effects and we later discover that we are all affected by the stimulant.

Who are we talking to and what do we know about them? 
We are trying to appeal to the Explorer's and Reformer's of the world. We know that they like to be challenged and to find something that they have never seen before which is what we believe our audience are looking for in our documentary.

How do we want them to feel after reading our ad?
After reading our advert we want our audience to be enlightened as well as challenged, as this is what will appeal to them. Explorer's and Reformers' don't like to be told what to do and this is what our documentary is trying NOT to do.

What is the single most important message we want to communicate?
The single most important message we are trying to communicate to our audience is "THAT WE ARE ALL ADDICTED!" As stated before, our audience should be by reading/looking/viewing our ad intrigued and enlightened by what they could be going to watch.

What tone of voice should we use?
We want to use an assertive and demanding tone of voice as it means that we are not too controlling over our audience but they understand what our documentary could involve.

P.A.S.C.O.E CHECKLIST

Purpose:

To inform and challenge our audience

Audience:

• Individuals that take pleasure in learning new things
• Like to be challenged
• Like to be enlightened
• Very independent thinkers

Style:

Dark



Questioning

Content:

Perhaps images of photos of all type of people walking towards a light to emphasis the 'we are all addicted' concept??

Organisation:

Effect:
Should allow our audience to feel like they are being challenge after they see the ad and to be enlightened once they have found out what it is about.