DJANGO!
Who is the target audience of both forms?
The target audience for the first clip (Django film trailer) has a wider audience as it means that it can be views by many people. By having a trailer it means that it can go viral which means many different people can view it. This will allow better publicity and will attract a wider audience. This way more people will be more inclined to want to watch it and will also tell others about it.
Th second advertisement, a film poster would attract people as it will be put up in many different places where people can view it. As it will appear on buses, billboards, cinema's it will again attract more people as they will see it on the go. By having an attractive and appealing picture and font we are more inclined to remember it and want to watch it.
The audience appeal for the Django Unchained film is to attract the fans of Leonardo Di'Caprio and Jamie Foxx as they are the main characters. A film by these characters would attract the fans of these actors which means they would want to watch it. Also, it is made by a well known director so anyone who is a fan of his work would want to watch this film also.
What devices/techniques, and technical and symbolic codes have been used to engage audiences?
Visual:
The trailer has various different shots from the movie to help quickly tell the story. It starts off with a range of establishing shots, medium shots, close up shots so we get a gist of what the story is going to be about. Non-diegetic music is played over the clips to again build up the story and attract the audience. The editing is clear cut moving on smoothing and quickly onto the next shot. This reflects that happens in the film and you can almost compare this to the shots of guns.
I would say the Django Unchained trailer is 'grouped' as it shown before other footage. This means that the viewer gets to view it before watching what they wanted to watch. Although this is a very successful way of promoting a film, it can be found as very annoying as people do not want to sit and watch advertisements.
The poster has interesting positioning; with Jamie Foxx in the centre, Leonardo Di Caprio and Christopher Waltz either side. The picture is in black and white highlighting the darkness of the film and charcters. The splatters of blood tell us that their is going to be a lot of blood and violence (which is what we expect of Quentin Tarantino). By having a bold and font it highlights the western style genre and again by having it in red represents the blood in the film.
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