First Doc edit and Evaluation.

After finishing our first edit of our documentary we are clearly beginning to see a real narrative forming which is good news. There is a very clear structure and story evolving and we've made (as a group) great progress *woo*

We wanted to see what our teacher thought as we were pretty happy with this edit and he gave us some very constructive criticism and feedback.

• Edit  news clips
• Fade out Ali Cornwall intro sooner
• Edit sound on outside interviews
• Editing on interviews
• make fade outs near end slower
• create a better ending

Evaluation
After talking about and reviewing our documentary we did find quite a few faults with it and want to make the necessary changes to fix it. Watching it over and over again we saw that soume of our fade outs were unnecessary and needed to be cut down a lot more as they lasted too long. We, also needed much sharper cuts between shots as they again, lasted way too long and would help cut down wasted time. However, Ali sometimes found to keep the continuity clean and sharp this was sometimes impossible so that may not be done. We also found some of our sound levels were too high and needed to be lowered. Again, Ali did try this but had some difficulty doing so.

The next thing that we need to do is change our voiceover as the journey of our documentary has changed. Instead of third person it needs to change to first as it is more about Ali exploring the change in his nephew as well as himself.

We also realized that the mode of our documentary has changed and has gone from Observatory to Participatory. Before the idea was that we were observing Kyreece's behaviour and how it actually led to the stimulant Dopamine but after editing and changed the story we saw that it was actually a Participatory documentary as Ali is involved more. By doing this we have made it more realistic which contributes to the realism of the documentary. We want it to be relatable so people can connect to it and by changing the mode we are able to have that effect on the audience. The change of mode also links to the ethics of the documentary as it shows that we have taken into consideration the use of having someone on the team taking part in the documentary as well. Of course, we could not do this unless we had his permission which thankfully Ali eventually agreed to :)

New Voiceover draft

We decided the documentary should be presneted in first person as our story has slowly has changed to a journey of Ali discovering what is wrong with his nephew. We drafted up a final version of the voice over which is written in first person.I think it sounds much better and will definitely help to make the story flow a lot better once recorded.

This is my 5 year old nephew Kyreece. With ever-changing technology in modern society, individuals such as Kyreece spend excessive amount of hours consuming technology. I go on a journey to discover why my nephew consumes so much technology on a daily basis and if this linked to the way in which we all consume technology. *shows titles*

I had growing concern for Kyreeces' behaviour so I decided to seek out professional assistance. I want to know what could be causing Kyreece's addiction and decided to visit professor Laura Lewis, a Neuroscience lecturer at UCL university.

Professor Laura Lewis mentioned that Dopamine is released in the brain. I went to find out if the people of London know what it is...

I was very interested in what she had to say and did more research into dopamine.  I found that there are links between dopamine and addiction. To find out more, I went to Dr McAuley, A lecturer in Psychology also at UCL university about the word addiction.

After visiting two specialists, I concluded that Kyreece cannot be diagnosed with addiction as he's only an infant. But what about a mature being? Am I "addicted" to technology?! Could I possibly be experiencing what Kyreece is, but on a larger scale? Curious, I wanted to find out more.... *cut*

Voice over full Draft 1

We decided that Ali should do the voiceover as the documentary is about his nephew and we are trying to show his journey to find out what is wrong with his nephew.

This is a 5 year old called Kyreece. With ever-changing technology in modern society, individuals such as Kyreece spend excessive amount of hours consuming technology. His uncle goes on a journey to discover why his nephew consumes so much technology on a daily basis, and if it linked to the way everyone in society consume so much.

With Ali's growing concern of Kyreeces' behaviour,  he decides to seek out professional assistance. He initially wants to know what could cause Kyreeces' obsession  so, He first goes to see professor Laura lewis, a neuroscience lecturer at UCL university.

Professor Laura Lewis mentioned Dopamine being released in the brain. Ali wanted to know if the people of London know what it is...

Ali was interested in what she had to say and did more research into dopamine.  He found that there are links between dopamine and addiction. He wanted to know more and went to Dr McAuley about the word addiction.

After visiting two specialists, Ali concluded that Kyreece cannot be diagnosed with addiction, as he's only an infant. But what about a mature being? What about you watching now? How do you know if you are addicted or not. If so, I leave you with 1 question, what is your level of addiction.

Radio Ad 1st Draft idea (random)

"Kids nowdays are always on the computer either playing games or social networking. But when do we get to the point that this could actually be addiction? We follow 5 year old Kyreece a little boy who is constantly online and what this could possibly be doing to him. Could this also apply to YOU?! Tune into BBC Three for 'My Kid Is Addicted' *Kyreece and his line*"

I randomly thought of this in class as a possible radio ad idea. It's not perfect and needs work but could potentially be a good advert for our documentary. I imagine it would have background music and some bits of our documentary to help tell the story but we will work out what we want to do with it later.

Radio Ad Examples

I went on YouTube to look at some examples of radio ad's and what they do to achieve the attention of their listeners.


This is a conversational advert as it describes the product as well as creating a story around it. At the end they include music and sum up the purpose of the advert making us more inclined to want to try this new burger.

This advert they play around with the use of sound effects which allows the listener to imagine what they are talking about in the advert. The use of special effects could have a big effect on the listener which coke has used to their advantage.

Uses minimal special effects and music and just relies on voiceover. Here is an example of someone explaining the advantage of what is being advertised leaving us with information at the end so that we can also be in the same position as them too.

Radio Ad Research

Our Advert Analysis and Evaluation

After doing two focus groups, in our second one it was suggested that we change our main line and font as they thought it was better. As we want our posters to appeal to our target audience it was a good idea to listen to their ideas as it means that they will want to watch our documentary.

 INITIAL ADVERTS BEFORE FOCUS GROUP

We changed the font and line to see how they looked as said by someone in one of our focus groups.

NEW CHANGED ADVERTS

After reviewing them we felt that by changing the line it makes more sense to what we are trying to get across however, a change in font is not necessary. We decided to keep the initial font but change the line used as it made more sense to the rest of the documentary and easily reflects the audience.

WINNING ADVERT!!!!

We changed back the font to the orginal one we had and after much debating over whether we even liked this one or not we finally decided to keep it. I think it relates to our documentary more and gives across the idea of games which is what we are trying to get across. I also think it will appeal to the audience much better which the second one doesn't.

ADVERT ANALYSIS

Making of our documentary ad

This is a quick video of the process of creating our documentary poster. The programme we used was Adobe Photoshop. We all had relatively good experience on the programme so it was not that hard to use.

Focus Group Research 2

(Hey it's meeeeeeeee!)

"What is your level of addiction?"

"Are we all addicted?"

"We are all addicted"

Here are our three adverts for our documentary. This week we did some focus groups to get some feedback from our peers and target audience on there thoughts about the ads.

We may make some improvements on them based on their feedback if need be. This may improve our chances of attracting more of our target audience.

From our two focus groups we got a lot of feedback that we are going to take on board. 

One of the groups thought we should change the message on a different ad to another ad as it made more sense which we might consider. It will also tie into our campaign better. The first focus group like the colours and composition in general of our ad so we may keep it the same as we like it.