Radio Ad Examples

I went on YouTube to look at some examples of radio ad's and what they do to achieve the attention of their listeners.


This is a conversational advert as it describes the product as well as creating a story around it. At the end they include music and sum up the purpose of the advert making us more inclined to want to try this new burger.

This advert they play around with the use of sound effects which allows the listener to imagine what they are talking about in the advert. The use of special effects could have a big effect on the listener which coke has used to their advantage.

Uses minimal special effects and music and just relies on voiceover. Here is an example of someone explaining the advantage of what is being advertised leaving us with information at the end so that we can also be in the same position as them too.