Our Advert Analysis and Evaluation

After doing two focus groups, in our second one it was suggested that we change our main line and font as they thought it was better. As we want our posters to appeal to our target audience it was a good idea to listen to their ideas as it means that they will want to watch our documentary.

 INITIAL ADVERTS BEFORE FOCUS GROUP

We changed the font and line to see how they looked as said by someone in one of our focus groups.

NEW CHANGED ADVERTS

After reviewing them we felt that by changing the line it makes more sense to what we are trying to get across however, a change in font is not necessary. We decided to keep the initial font but change the line used as it made more sense to the rest of the documentary and easily reflects the audience.

WINNING ADVERT!!!!

We changed back the font to the orginal one we had and after much debating over whether we even liked this one or not we finally decided to keep it. I think it relates to our documentary more and gives across the idea of games which is what we are trying to get across. I also think it will appeal to the audience much better which the second one doesn't.

ADVERT ANALYSIS