Tuesday, 5 March 2013

Focus Group Research 2

(Hey it's meeeeeeeee!)
"What is your level of addiction?"
"Are we all addicted?"
"We are all addicted"

Here are our three adverts for our documentary. This week we did some focus groups to get some feedback from our peers and target audience on there thoughts about the ads.

We may make some improvements on them based on their feedback if need be. This may improve our chances of attracting more of our target audience.




From our two focus groups we got a lot of feedback that we are going to take on board. 
One of the groups thought we should change the message on a different ad to another ad as it made more sense which we might consider. It will also tie into our campaign better. The first focus group like the colours and composition in general of our ad so we may keep it the same as we like it. 

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